The US hi-tech business to business publishing sector saw its advertising page volumes decline by 13.4% in December, according to the latest figures from United Business Media (UBM).
This is a slight improvement on November’s figures, which showed the total market declining by 15.6% year on year (see
Hi-Tech Publishing Market Ad Volumes Fall 16% In November). In the calendar year to December, the market as a whole saw volumes decline by 30.4%.
UBM’s CMP Media division, which operates in this market, saw its volumes decline by 8.1% in December. CMP’s decline was mitigated by an increase in market share, up from 24.6% in December 2001 to 26.1% in December 2002. In the calendar year to December, ad volumes at CMP’s titles dropped by 20.4%.
The continuing General Business/New Economy sub-sector declined from an 11.4% market share in year to date December 2001 to 9.7% in year to date December 2002.
