Total US magazine advertising revenue rose by 10.2% year on year in February, closing at $1.2 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for February was 15,593, up 1.8% from last year.
In the year to date, advertising revenue closed at $2.1 billion, an increase of 9.8% on the first two months of 2002. Ad pages in the year to date were up 3.1% at 28,095.
| US Magazine Advertising Totals By Category, February 2003 |
| |
|
|
| |
Feb 2003 v Feb 2002 |
| Â |
% Change (revenue) |
% Change (pages) |
| Drugs And Remedies |
32.3 |
29.5 |
| Automotive |
49.4 |
42 |
| Food & Food Products |
-1.4 |
-4 |
| Direct Response Companies |
5.8 |
-0.7 |
| Toiletries & Cosmetics |
14.8 |
13.4 |
| Home Furnishings & Supplies |
14.9 |
6.2 |
| Media & Advertising |
10 |
6 |
| Apparel & Accessories |
-9.6 |
-21.9 |
| Technology |
-16.4 |
-11.4 |
| Financial, Insurance & Real Estate |
-6.1 |
-9.6 |
| Retail |
23.6 |
9.3 |
| Public Transport, Hotels & Resorts |
18.3 |
2.1 |
| Source: PIB, March 2003 |
“We are pleased to track growth in ad revenue and pages, in light of continued economic and political uncertainty,” said Ellen Oppenheim, executive vice president of the Magazine Publishers of America.
For January’s figures click US Magazine Revenues Rise By 9.5% In January.
