Almost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to or exceeding the rate of inflation.
The report also claims that 77% of firms are planning to spend more on their company’s website and 65% are looking to increase PR spend. By comparison, just 18% plan to increase advertising expenditure.
On a broader level, the survey found that 45% of companies believe that business investment will increase following the conclusion of the war in Iraq; 59% are ‘very optimistic’ or ‘fairly optimistic’ that sales will rise over the next six months.