Total US magazine advertising revenue rose by 8.5% year on year in April, closing at $1.6 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages dropped by 2.3% in the month to 19,677.
In the year-to-date, ad revenue closed at $5.3 billion, an increase of 9.8% on the equivalent period in 2002. Ad pages were up 3.1% to 69,526.
| US Magazine Advertising Totals By Category, April 2003 |
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Apr 2003 v Apr 2002 |
Calendar Year To Date |
| Â |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| AUTOMOTIVE |
19.6 |
14.5 |
25.6 |
23.4 |
| DRUGS & REMEDIES |
13.3 |
9.8 |
24.5 |
19.4 |
| TOILETRIES & COSMETICS |
10.7 |
6.3 |
13.2 |
8.4 |
| APPAREL & ACCESSORIES |
17.4 |
-8.4 |
2.6 |
-1.1 |
| HOME FURNISHINGS & SUPPLIES |
18.2 |
4.3 |
19.0 |
9.3 |
| FOOD & FOOD PRODUCTS |
10.2 |
-1.8 |
11.8 |
3.3 |
| RETAIL |
17.3 |
-7.5 |
-0.3 |
-5.5 |
| DIRECT RESPONSE |
-2.7 |
-12.0 |
6.6 |
2.3 |
| MEDIA & ADVERTISING |
3.9 |
-1.4 |
-4.4 |
-5.8 |
| TECHNOLOGY |
1.3 |
-7.7 |
14.1 |
4.4 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
-9.8 |
-7.1 |
-0.4 |
-5.4 |
| FINANCIAL, INSURANCE & REAL ESTATE |
-2.8 |
-7.0 |
7.5 |
2.3 |
| Source: PIB, May 2003 |
“Most major ad categories performed well in April, especially automotive, which was aided by increased spending by both domestic and import advertisers,” said Ellen Oppenheim, executive vice president of the Magazine Publishers of America.
