US Broadcast TV Sees Flat Revenues In Q1
US broadcast television revenues showed no year on year growth in the first quarter, according to a Television Bureau of Advertising (TVB) analysis of TNS Media Intelligence/CMR data.
Given that last year’s Q1 contained a boost to spend from the Olympics and political campaigning, the lack of growth is to be expected.
The one exception to the flat performance was syndicated television, which saw a 14.5% rise in revenue. Network television dropped 3.5% and local broadcast television saw a 0.3% rise. Combining those three components had total broadcast television at a 0.8% drop for the quarter.
| US Q1 TV Ad Revenue | |||
| Q1 2003 | Q1 2002 | % Change | |
| Local broadcast TV | 3,704,545,500 | 3,692,427,200 | 0.3% |
| Syndicated TV | 812,110,300 | 709,203,100 | 14.5% |
| Network TV | 5,594,911,200 | 5,795,505,000 | -3.5% |
| Total broadcast TV | 10,111,567,000 | 10,197,135,300 | -0.8% |
| Source: TVB, June 2003 | |||
