Business-to-consumer (B2C) ecommerce revenues in Europe are set to surpass $240 billion by 2006, representing a rise of 300% over 2003’s projected $60.7 billion spend.
Separate forecasts from the European Information Technology Observatory put western European ecommerce spend at â‚Ź2.2 billion by 2006 (see Western European Ecommerce Worth €309bn, Says EITO Report).