Total US magazine advertising revenues rose by 8.5% in June, to close at $1.6 billion, according to new figures from the Publishers Information Bureau (PIB). However, the number of advertising pages fell by 3.2% year on year to 18,834 due to the uncertain economic environment.
In the year to date, advertising revenue closed at $8.6 billion, an increase of 9.9% on June 2002. The number of advertising pages is up 1.8% at 109,182.
Seven of the twelve major advertising categories experienced growth in ad revenue year on year, while four recorded ad page growth.
| US Magazine Advertising Totals By Category |
| |
|
|
|
|
| |
June 2003 v June 2002 |
Calendar Year To Date |
| |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| AUTOMOTIVE |
25.2 |
19.9 |
25.8 |
22.2 |
| TOILETRIES & COSMETICS |
7.6 |
-1.3 |
12.8 |
6.6 |
| DRUGS & REMEDIES |
20.8 |
8.6 |
22.9 |
17.1 |
| HOME FURNISHINGS & SUPPLIES |
24.5 |
9.9 |
22.5 |
11.9 |
| FOOD & FOOD PRODUCTS |
-0.7 |
-5.3 |
2.0 |
-3.2 |
| TECHNOLOGY |
21.1 |
5.4 |
4.1 |
-2.1 |
| MEDIA & ADVERTISING |
10.3 |
-4.5 |
4.7 |
-1.3 |
| DIRECT RESPONSE COMPANIES |
-7.4 |
-9.6 |
-1.5 |
-7.0 |
| APPAREL & ACCESSORIES |
1.3 |
-20.0 |
13.5 |
2.1 |
| FINANCIAL, INSURANCE & REAL ESTATE |
-23.9 |
-23.3 |
-7.6 |
-10.8 |
| RETAIL |
-6.6 |
-23.6 |
6.5 |
-1.2 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
-16.9 |
-18.4 |
-0.5 |
-6.2 |
| Source: PIB, July 2003 |
“It’s encouraging to see sustained revenue growth for several of the major categories in June,” said Ellen Oppenheim, executive vice president of the Magazine Publishers of America. Automotive, up for the past 12 months, remains the strongest category, with significant contributions by the big three American car manufacturers and several leading imports.
