Advertising pages in the US business press increased by almost 1% in June, the first such rise since November 2000, according to the latest figures from American Business Media (ABM).
The data shows that ad pages were up 0.9% year on year while spending climbed 4.9%. The growing strength of the B2B market is reflected in the fact that year to date revenues were up 1.2%, although pages were down 3.6%.
ABM maintains that the sector is on target to achieve 3% spending growth and a 1-2% increase in ad pages this year with single-digit growth continuing into 2004.
US Business To Business Adspend By Sector, June 2003
Jun-03
Year To June
Revenue ($000s)
Year On Year Change
Revenue ($000s)
Year On Year Change
Finance, Business & Advertising
149,667
1.1%
811,534
-2.3%
Telecommunications
22,148
-0.3%
87,963
-30.3%
Computers
44,263
-14.9%
252,353
-12.2%
Software
69,696
-7.0%
373,334
-8.5%
Manufacturing & Elec. Equip.,Mat’s & Components
53,646
0.2%
303,667
-4.0%
Drugs & Toiletries/PERQ
91,634
6.3%
550,964
6.8%
Horticulture & Farming
6,948
15.3%
76,932
-9.0%
Services, Direct Response, Classified
150,735
22.6%
809,426
10.8%
Retail
58,703
22.3%
335,626
16.3%
Home & Building
45,574
3.4%
292,800
5.5%
Automotive
47,824
34.2%
233,994
30.9%
Travel
29,914
-26.6%
185,766
-15.1%
Total
770,751
4.9%
4,314,358
1.2%
Source: American Business Media, August 2003
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
