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US B2B Advertising Slows In July

US B2B Advertising Slows In July

Talk of a business press revival has cooled after it was revealed that US B2B advertising pages fell by almost 10% in July.

The latest data from American Business Media (ABM) shows that ad spending was 7.9% lower in July 2003 than in the same month last year. Pages declined by 9.7% with all twelve categories down year on year.

Following on from the gains made in June (see US B2B Ad Volumes & Spend On The Rise), these figures are somewhat disappointing. However, late summer is seen a blip and in the year to date, spending was flat and pages were down just 4.1%.

US Business To Business Adspend By Sector, July 2003 
         
   Jul-03  Year To July 
   Revenue ($000s)  Year On Year Change  Revenue ($000s)  Year On Year Change 
Finance, Business & Advertising 102,496 -20.2 916,455 -4.5
Telecommunications 15,101 -16.8 102,961 -28.6
Computers 40,283 -15.3 292,520 -12.6
Software 48,231 -17.3 418,334 -9.9
Manufacturing & Elec. Equip., Mat’s & Components 43,073 -15.1 347,108 -5.4
Drugs & Toiletries/PERQ 79,179 9.3 630,129 7.1
Horticulture & Farming 5,849 -8.5 82,781 -8.8
Services, Direct Response, Classified 123,369 0.6 932,569 9.3
Retail 49,339 1.7 385,031 14.2
Home & Building 41,404 -11.0 334,340 3.2
Automotive 38,862 5.4 272,914 26.5
Travel 26,722 -11.9 212,439 -14.8
Total  613,908  -7.9  4,927,582  0.0 
Source: American Business Media, September 2003 

“July and August were slow months this year, so I don’t expect to see increased activity until late September,” said Gordon Hughes, president and CEO of ABM. “But we are still comfortable with our projection of 3% growth in ad spending and 1% to 2% growth in ad pages for the year. We’re also estimating single-digit growth in early 2004.”

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