Figures released by The Advertising Association shows that the national press recovery continued in February with ad revenue being up 3.2% year-on-year. The key drivers were Telecoms, Motors and Government advertising.
Expenditure on popular dailies display rose by 10.8%, this was the single biggest category increase, excluding on-line recruitment. Popular Sunday’s also saw improvements in 2004, classified was up by 9% and display by 6.1%. However, the supplements for both popular and quality failed to follow a similar upward trend; they saw figures drop to 3.8% and 11.4% respectively.
| UK Newspaper Advertising Trends |
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Jan-04 |
Feb-04 |
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Jan-04 |
Jan-03 |
% Change |
Feb-04 |
Feb-03 |
% Change |
YTD 2004 |
YTD 2003 |
% Change |
| Popular Dailies Display |
46,409 |
41,379 |
12.2% |
51,279 |
46,288 |
10.8% |
97,688 |
87,667 |
11.4% |
| Popular Dailies Classified* |
11,997 |
11,788 |
1.8% |
14,412 |
13,382 |
7.7% |
26,409 |
25,169 |
4.9% |
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| Quality Dailies Display |
22,713 |
22,389 |
1.4% |
28,598 |
28,799 |
-0.7% |
51,311 |
51,189 |
0.2% |
| Quality Dailies Classified* |
17,118 |
17,005 |
0.7% |
17,147 |
17,039 |
0.6% |
34,265 |
34,043 |
0.7% |
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| Popular Sundays Display |
13,466 |
13,522 |
-0.4% |
14,803 |
13,954 |
6.1% |
28,269 |
27,476 |
2.9% |
| Popular Sundays Classified* |
4,252 |
4,271 |
-0.4% |
4,595 |
4,217 |
9.0% |
8,847 |
8,488 |
4.2% |
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| Quality Sundays Display |
7,459 |
8,376 |
-10.9% |
10,808 |
10,434 |
3.6% |
18,268 |
18,810 |
-2.9% |
| Quality Sundays Classified* |
8,464 |
8,697 |
-2.7% |
10,498 |
10,676 |
-1.7% |
18,962 |
19,373 |
-2.1% |
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| Popular Supplements |
12,949 |
13,895 |
-6.8% |
14,028 |
14,586 |
-3.8% |
26,977 |
28,481 |
-5.3% |
| Quality Supplements |
9,611 |
9,246 |
3.9% |
10,482 |
11,825 |
-11.4% |
20,093 |
21,072 |
-4.6% |
| Online Recruitment |
445 |
352 |
26.5% |
459 |
360 |
27.6% |
904 |
711 |
27.1% |
| Total |
 154,884 |
 150,919 |
 2.6% |
 177,108 |
 171,559 |
 3.2% |
 331,992 |
 322,478 |
 3.0% |
| * excludes online recruitment |
| Source: Newspaper Marketing Agency, February 2004 |
