Advertising expenditure in the UK grew by 1.8% year on year in 2005, with growth expected to continue this year rising by 2.6%.
Looking at Japan, the AA expects growth of 1.6% in 2006, while Germany and France are predicted to enjoy a rise of 0.7% and 0.9% year on year.
2005 Advertising expenditure (current US $bn) | 2006/2005 % change (local currency, constant prices) | |
USA | 167.9 | 2.2 |
Japan | 37 | 1.6 |
UK | 27.2 | 2.6 |
Germany | 22.1 | 0.7 |
France | 13.7 | 0.9 |
Eurozone | 76.1 | 1.4 |
Source: European Advertising and Media Forecast, WARC |