First quarter figures from the Radio Advertising Bureau show commercial radio revenue fell 4% from the last quarter of 2005, with figures down from £162 million to £149 million at the start of 2005.
National advertising takes a 60% share of the total revenues, up almost 3.9%, while local advertising’s share was down 2.3% and sponsorship and promotions dipped 1.6%.
Despite predictions from the Advertising Association that revenues are expected to recover, the latest results show that revenues have fallen 7.8% year on year. However, they say Q4 radio income will rise 4.6% year on year, giving overall growth of 0.5%, excluding sponsorship and promotions revenue.
ZenithOptimedia’s forecast for the whole of 2006 expects revenues for radio to be up 2% year on year for 2006 to £452 million, losing just 0.1% share in the market, down to 3.7%.
The figures come after last week’s announcement by GCap that the company’s annual pre-tax revenue to the end of March was down 40% to £22.2 million (see Revamp Renders GCap Profits Down).
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