At the end of 2006, there were approximately 251 million broadband households worldwide, according to a new report from eMarketer.
The report says that countries such as South Korea, Japan and, to a lesser extent, the US, are entering a new phase of broadband development with the market moving from high-speed internet to very-high-speed-internet.
EMarketer forecasts that by 2011, the number of broadband households in the US will total 89.9 million, a figure representing 69.3% of all US households.
It adds that at the same time there will also be 90.5 million broadband households in China, accounting for 23% of all Chinese households.
Broadband Households And Penetration In Select Countries Worldwide, 2006 (Millions And % Of Total Households) | ||
Broadband Households | % Of Total Households | |
US | 54.6 | 45.9% |
China | 46.6 | 12.6% |
Japan | 23.7 | 52.3% |
South Korea | 12.7 | 78.8% |
UK | 12 | 47.1% |
Germany | 11.8 | 30.8% |
France | 11.2 | 42.3% |
Italy | 7.9 | 35.4% |
Canada | 7.4 | 58.0% |
Spain | 5.5 | 41.7% |
Brazil | 4.9 | 10.6% |
Australia | 3.5 | 45.4% |
Mexico | 3.0 | 12.3% |
India | 2.3 | 1.2% |
Argentina | 1.4 | 13.1% |
Rest Of World | 42.7 | 3.0% |
Worldwide | 251.2 | 10.5% |
Note: eMarketer defines broadband as an internet connection of 200 kbps in at least one direction; includes ADSL, cable, satellite, fixed wireless, fibre, powerline, WIMAX and emerging broadband technologies accessed at home. | ||
Source: eMarketer |
In other research, eMarketer said that by 2011, Britain’s broadband penetration will increase to nearly 76.8%, or 20 million households (see Britain Becoming Major Online Economy).
Meanwhile, the Interactive Advertising Bureau and PricewaterhouseCoopers published research last week which showed that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier (see UK Internet Advertising Spend Grows 41%).