UK television adspend will see modest growth this year, according to a new advertising forecast from ZenithOptimedia.
Globally, Zenith predicts that the 2008 Olympic games will help lift television’s share of the ad market to a record 38.2% in 2008 (see Olympic Games To Lift TV’s Share Of Global Ad Market).
UK Radio adspend is forecast to grow year on year by 1.7% in 2007, up from a decline of 4.3% in 2006.
It adds that the decline in UK ad spend across press and magazines has slowed. Newspaper spending is expected to fall by 1.8% in 2007, compared with a 4.2% decline last year. Magazines are forecast to fall 1.3%, following a 3.3% dip last year.
Both magazines and newspapers are expected to grow in 2008, by 0.1% and 1.1% respectively, whilst Zenith also forecasts revenue growth for regional papers in 2008.
Advertising Spend Year On Year % Change At Current Prices | ||||||
Total | Newspapers | Magazines | TV | Radio | Internet | |
09 v 08 | 5.2 | 1.2 | 0.7 | 1.5 | 1.9 | 19.7 |
08 v 07 | 5.3 | 1.1 | 0.1 | 2.0 | 1.9 | 22.7 |
07 v 06 | 3.6 | -1.8 | -1.3 | 0.5 | 1.7 | 26.8 |
06 v 05 | 1.4 | -4.2 | -3.3 | 5.0 | -4.3 | 47.5 |
05 v 04 | 3.3 | -3.9 | -0.5 | 1.9 | -4.3 | 65.6 |
04 v 03 | 8.3 | 4.5 | 3.7 | 6.9 | 3.6 | 91.0 |
03 v 02 | 3.5 | 1.5 | -2.2 | 0.9 | 6.7 | 107.3 |
02 v 01 | 0.3 | -1.8 | -5.9 | 4.4 | 1.2 | 18.8 |
01 v 00 | -4.3 | -2.3 | -1.9 | -9.5 | -8.6 | 8.0 |
00 v 99 | 10.7 | 12.1 | 5.0 | 6.6 | 14.7 | 200.0 |
Source: ZenithOptimedia |
A recent forecast from OPera Media predicted that continued strong increases from the online search and classified sectors will see UK total advertising spend increase by 3.3% this year (see UK Adspend To Increase By 3.3% In 2007).