More than $10.7 billion has been spent online during the US holiday season-to-date, a year on year increase of 17%, according to the latest figures from comScore.
2007 Holiday Season To Date vs. Corresponding Days* in 2006, Non-Travel (Retail) Spending, Excludes Auctions and Large Corporate Purchases, Total US – Home/Work/University Locations | |||
Billions ($) | |||
Holiday Season to Date | 2006 | 2007 | Pct Change |
November 1 – 26 | $9.14 | $10.74 | 17% |
Thanksgiving Day (November 22) | $0.21 | $0.27 | 29% |
“Black Friday” (November 23) | $0.43 | $0.53 | 22% |
“Cyber Monday” (November 26) | $0.61 | $0.73 | 21% |
* Corresponding Shopping Days, Not Calendar Days | |||
Source: comScore |
Gian Fulgoni, comScore chairman, said: “Cyber Monday is an important day during the online holiday shopping season, representing the first significant spike in online holiday spending activity.
“Cyber Monday once again set a record with $733 million in sales, the first time a single day of online retail spending has broken the $700 million threshold. While that makes it the heaviest online shopping day on record, we expect that a number of individual shopping days during the coming weeks will surpass the Cyber Monday total, with some days potentially surpassing $800 million.”
comScore also found that on Cyber Monday 2007 the number of online buyers was up 38% compared to Cyber Monday 2006, while the average dollars spent per buyer was down 12%.
In addition, it found that 6% of internet users on Cyber Monday made an online purchase, while 44% of internet users on Cyber Monday shopped online (ie visited an online retail site or used a comparison shopping engine).
In an earlier forecast, comScore predicted that more than 35% of Europeans will spend more on their Christmas shopping online this year than last.
Britons are set to top the list of nationalities with 43% planning to increase their online spend on last year, compared to 38% for France and 29% for Germany (see Europeans To Boost Their Online Shopping Habits This Christmas).
In a separate forecast, Forrester Research said that Internet users in Europe will spend a projected 51 billion ($71 billion US dollars) online during the Christmas season this year (see European Internet Users To Spend €51b Online At Christmas).