Hitwise, the online intelligence service, has revealed that the top 100 Google internet properties sent over one third of all internet traffic to websites in the UK during March 2008.
A custom category consisting of the 100 most visited web properties in the UK that are owned by Google accounted for 36.55% of upstream traffic to all categories of websites in the UK during March 2008, up from 30.19% in March 2007.
The most visited Google property in the UK is www.google.co.uk and, with a market share of 7.77% of all UK internet visits in March, it was also the most visited website in the UK last month.
www.google.co.uk was also the website that sent most traffic to other websites during March, accounting for 27.48% of upstream traffic to all categories. This was followed by www.google.com, which had a market share of 1.70% and accounted for 4.43% of all upstream traffic in March.
Video sharing website YouTube, which Google purchased in 2006, is the third most visited Google property, accounting for 1.31% of all UK Internet visits in March. The UK version of the site, (uk.youtube.com) was the sixth most visited Google property, accounting for 0.30% of UK Internet visits in March.
The latest research from the IAB and PwC found that online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion.
This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006 (see UK Online Adspend Grows Almost 40% Year On Year In 2007).
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