Mobile web usage is not only gaining traction in the United States but soon will surpass the UK, according to new data released by Bango.
According to Bango data, the top five countries accessing the mobile web via Bango in July 2008 were the UK at 19.35%, the US at 18.88%, India at 10.82%, South Africa at 8.82% and Indonesia at 4.08%.
Bango identifies users by country and network of origin. The ranking is produced by measuring the number of user visits to mobile websites from each country.
Adam Kerr, VP of Bango North America at Bango, said: “The US share of the browsing market has grown as an increasing number of phones come with bigger screens and service contracts that include unlimited internet access.
“We fully expect the US will overtake the UK in this ranking as early as this month.
“We predicted 2008 would be a pivotal year for the mobile web in the US, and our data is backing that up. Clearly the rate of growth and acceleration is getting faster in the US and around the world.
Point Topic published research in July which found that just 6% of the general adult population in the UK, equivalent to 2.9 million users, said they had used the mobile internet in the past month (see Under 3m People In UK Use Mobile Internet).
Chip maker Intel recently forecast that there will be 1.2 billion mobile internet devices by 2012 (see 1.2bn Mobile Internet Devices By 2012).
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