Speaking at yesterday morning’s MediaTel Group seminar on the ‘Future of Media Research’, Jennie Beck, global director at Kantar Media, gave the audience an update on the new organisation.
Beck explained that Kantar has put its media research operations into one company, Kantar Media, with the two teams at BMRB and TNS merging into one cohesive unit.
She said that this means, for example, that studies such as Touchpoints and TGI can be put together, allowing Kantar Media to deliver more comprehensive solutions to their clients across a number of sources..
Elsewhere, said Beck, the TNS custom business is merging with Research International.
The information was welcomed by Sheila Byfield, leader, business planning at Mindshare Worldwide, who said: “This is great news and exciting for us as an industry.”
She added: “From a media owner and agency perspective we should look forward to it.”
David Brennan, Research and Strategy Director, Thinkbox, said: “I don’t see it as fewer suppliers. Kantar will be able to open up new opportunities.”
