The has been a phenomenal surge in mobile data, with dongle data usage increasing by 4,125% in twelve months, according to Orange’s fifth Digital Media Index.
The findings reveal an explosion in data usage which has more than doubled on mobile handsets and dongles, bringing the monthly total to over 386 thousand gigabytes.
Key findings on mobile data consumption include:
- Dongle data usage increased by 4,125% in twelve months
- Dongle subscriptions surged by over 504%
- Mobile handset data usage increases by 108%
Paul Jevons, director of products, portals and services for Orange, said: “The Orange Digital Media Index shows that the ‘mobile data era’ has truly arrived.
“Customers are repeatedly enjoying the intuitive and seamless mobile internet experience to access a greater quantity and quality of content that is designed specifically for the mobile portal – whether that’s music, videos or games – helping to drive consumer traffic. An explosion in the number of mobile applications and new embedded laptops will boost mobile data demand even further in the coming months.”
Earlier this month, a report from user experience consultancy Webcredible found that more than half (52%) of UK mobile phone users are now using the mobile internet, with email and social networking the most popular activities (see Email and social networking most popular mobile internet activities).
Last month, meanwhile, Juniper Research forecast that direct and indirect revenues from mobile applications will reach $25 billion globally by 2014 (see Revenues from mobile applications expected to top $25bn by 2014).
