New comScore data reveals that Facebook was the top online display ad publisher in the UK during April.
Facebook had 12.5 billion ad views during the month, a 21.6% market share, with Microsoft sites in second place with 3.8 billion ad views (a 6.5% share). eBay was third with 2.9 billion ad views (4.9%).
Mobile phone operators took the top two slots in the largest advertiser category, with O2 taking 1.9% of the total market, and T-Mobile taking 1.3%.
At the start of April, the IAB and PricewaterhouseCoopers revealed that UK online adspend grew 17.1% in 2008, to £3.4 billion (see UK online adspend grew 17.1% in 2008).
| Top 10 UK online display advertisers, April 2009 |
| Property |
Total Display |
Share of publisher ad views |
Advertising exposed unique visitors (000) |
| Total Internet |
58,104,615 |
100.00% |
35,350 |
| Telefonica 02 |
1,128,236 |
1.90% |
29,231 |
| T-Mobile |
750,459 |
1.30% |
28,715 |
| Oneweek.co.uk |
610,255 |
1.10% |
25,150 |
| Royal Mail Group |
575,444 |
1.00% |
12,190 |
| Orange Sites |
557,593 |
1.00% |
26,483 |
| Virgin Media |
545,004 |
0.90% |
26,984 |
| Sky Sites |
526,904 |
0.90% |
25,849 |
| British Telecom |
394,958 |
0.70% |
24,221 |
| Microsoft Sites |
379,732 |
0.70% |
22,020 |
| Camelot Group |
321,979 |
0.60% |
19,635 |
| Source: comScore |
