This table gives the latest US advertising growth forecasts, from sources including ZenithOptimedia, Carat, GroupM and Magna.
2008 | 2009 | 2010 | 2011 | 2012 | |
---|---|---|---|---|---|
ZenithOptimedia (04/10) | -4.2 | -12.9 | -2.0 | 1.6 | 2.9 |
Carat (03/10) | N/A | -14.1 | 0.2 | 1.4 | N/A |
Magna (01/10) | N/A | -15.5 | 1.4 | 0.4 | N/A |
GroupM (12/09) | N/A | -8.0 | -4.3 | N/A | N/A |
Jack Myers (07/09) | -4.6 | -12.6 | -5.5 | N/A | N/A |
Average | -4.4 | -12.6 | -2.0 | 1.1 | 2.9 |