Global and Regional Advertising Growth Forecasts By Medium
This table shows ZenithOptimedia’s global ad forecasts by medium in US$
Global Advertising Growth Forecasts by Medium
US$ million, current prices. Currency conversion at 2008 average rates
2008
2009
2010
2011
2012
Newspapers
122,282
101,514
97,685
96,264
95,429
Magazines
56,342
45,272
43,279
42,476
42,284
Television
185,813
173,399
180,952
189,614
199,730
Radio
37,614
33,718
33,548
34,331
35,896
Cinema
2,328
2,183
2,250
2,359
2,469
Outdoor
32,116
28,532
29,023
30,286
31,708
Internet
50,947
55,433
62,592
71,974
83,896
Total
487,443
440,050
449,329
467,304
491,411
Source: ZenithOptimedia, April 2010
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