The table on this page includes US advertising growth forecasts by medium.
2009E | 2010E | 2011E | 2010-2015 CAGR | |
---|---|---|---|---|
Direct Online (a) | $13,913.3 | $15,617.2 | $17,339.4 | 10.8% |
-Annual Growth/Decline | 2.9% | 12.2% | 11.0% | |
Directories (b) | $10,601.1 | $9,906.8 | $9,314.0 | -5.7% |
-Annual Growth/Decline | -13.0% | -6.5% | -6.0% | |
Direct Mail | $19,102.6 | $19,883.4 | $20,345.1 | 2.1% |
-Annual Growth/Decline | -11.6% | 4.1% | 2.3% | |
DIRECT | $43,617.0 | $45,407.4 | $46,998.5 | 4.1% |
-Annual Growth/Decline | -7.8% | 4.1% | 3.5% | |
National Newspapers (b) | $873.9 | $775.7 | $740.2 | -6.2% |
-Annual Growth/Decline | -26.0% | -11.2% | -4.6% | |
Network and Satellite Radio | $1,097.9 | $119.5 | $1,153.4 | 2.8% |
-Annual Growth/Decline | -10.0% | 2.0% | 3.0% | |
National/Digital/Online © | $5,551.7 | $5,772.5 | $6,242.7 | 7.8% |
-Annual Growth/Decline | -10.3% | 4.0% | 8.1% | |
Magazines (b) | $15,437.7 | $14,311.5 | $13,859.4 | -2.7% |
-Annual Growth/Decline | -19.6% | -7.3% | -3.2% | |
National Television (b)(d) | $33,267.9 | $35,336.9 | $37,057.3 | 4.1% |
-Annual Growth/Decline | -3.6% | 6.2% | 4.9% | |
NATIONAL | $56,229.1 | $57,316.1 | $59,053.0 | 2.8% |
-Annual Growth/Decline | -9.7% | 1.9% | 3.0% | |
Local Digital/Online © | $3,367.1 | $3,493.0 | $3,746.6 | 7.6% |
-Annual Growth/Decline | -12.1% | 3.7% | 7.3% | |
Outdoor | $5,953.6 | $5,954.7 | $6,183.5 | 4.9% |
-Annual Growth/Decline | -14.8% | 0.0% | 3.8% | |
Local Radio (b) | $13,086.0 | $12,758.3 | $12,629.4 | 0.4% |
-Annual Growth/Decline | -20.9% | -2.5% | -10.0% | |
Local TV (b)(e) | $14,484.3 | $14,344.4 | $14,488.5 | 2.3% |
-Annual Growth/Decline | -20.2% | -1.0% | -1.0% | |
Local Newspapers (b) | $24,442.1 | $21,818.3 | $20,731.3 | -4.0% |
-Annual Growth/Decline | -27.2% | -10.7% | -5.0% | |
LOCAL | $61,333.1 | $58,368.7 | $57,779.3 | 0.4% |
-Annual Growth/Decline | -22.4% | -4.8% | -1.0% | |
TOTAL EXCLUDING POLITICAL AND OLYMPICS | $161,179.2 | $161,092.3 | $163,830.8 | 2.3% |
-Annual Growth/Decline | -14.6% | -0.1% | 1.7% | |
Politcal (f) | $840.5 | $2,743.1 | $1,139.8 | – |
Olympics (g) | $0.0 | $487.5 | $0.0 | – |
TOTAL SUPPLIER AD REVENUES | $162,019.7 | $164,322.9 | $164,970.7 | 2.3% |
-Annual Growth/Decline | -15.5% | 1.4% | 0.4% |