This table shows Magna’s worldwide advertising spend forecast from 1990, including figures for US and non-US adspend.
Worldwide Advertising Expenditure Forecasts
| 1990 |
130.0 |
3.9 |
145.9 |
11.8 |
275.9 |
7.9 |
| 1991 |
128.4 |
-1.2 |
153.9 |
5.5 |
282.3 |
2.3 |
| 1992 |
133.8 |
4.2 |
165.4 |
7.5 |
299.2 |
6.0 |
| 1993 |
141.0 |
5.4 |
163.2 |
-1.3 |
304.2 |
1.7 |
| 1994 |
153.0 |
8.5 |
179.0 |
9.7 |
332.0 |
9.1 |
| 1995 |
165.1 |
7.9 |
205.9 |
15.0 |
371.0 |
11.7 |
| 1996 |
178.1 |
7.9 |
212.1 |
3.0 |
390.2 |
5.2 |
| 1997 |
191.3 |
7.4 |
210.0 |
-1.0 |
401.3 |
2.8 |
| 1998 |
206.7 |
8.0 |
205.2 |
-2.3 |
411.9 |
2.6 |
| 1999 |
222.3 |
7.6 |
213.8 |
4.2 |
436.1 |
5.9 |
| 2000 |
247.5 |
11.3 |
226.8 |
6.1 |
474.3 |
8.8 |
| 2001 |
231.3 |
-6.5 |
209.6 |
-8.6 |
440.9 |
-7.9 |
| 2002 |
236.9 |
2.4 |
213.6 |
1.9 |
450.5 |
2.2 |
| 2003 |
245.5 |
3.6 |
244.4 |
14.4 |
489.9 |
8.7 |
| 2004 |
263.8 |
7.4 |
279.8 |
14.5 |
543.6 |
11.0 |
| 2005 |
271.1 |
2.8 |
298.0 |
6.5 |
569.1 |
4.7 |
| 2006 |
281.6 |
3.9 |
323.0 |
8.4 |
604.6 |
6.2 |
| 2007 |
279.6 |
-0.7 |
360.1 |
11.5 |
639.7 |
5.8 |
| 2008* |
188.7 |
N/A |
N/A |
N/A |
N/A |
N/A |
| 2009F |
161.0 |
-14.6 |
N/A |
N/A |
N/A |
N/A |
| 2010F |
159.0 |
-1.3 |
N/A |
N/A |
N/A |
N/A |
Source: Magna, October 2009
*change in forecast methodology from marketers’ expenditure to media supplier advertising revenues. Magna also no longer supplies Global figures.
