Augmented reality apps to hit 400m downloads per annum by 2014
The annual number of mobile downloads featuring augmented reality (AR) content is expected to rise from less than 1 million in 2009 to more than 400 million by 2014, according to a new report from Juniper Research.
The mobile augmented reality report found that the proliferation of apps stores will lead to rapid increases both in the levels of adoption and service usage.
In addition, the report stated that location-based search apps will account for the majority of all AR downloads annually over the next five years, although by 2014, games – the second most successful category in terms of downloads – will have achieved nearly 30% of all downloads per annum.
However, it also noted that while AR enterprise apps are unlikely to launch before 2012 due to technological constraints, and will subsequently account for a small minority of downloads, they will be able to command a very high subscription price.
In December, Screen Digest forecast that revenues from applications will double in the next four years to reach €100 billion a year by the end of 2013.