Americans carry out 15.4bn internet searches in March
In March 2010, Americans conducted 15.4 billion core internet searches, with Google Sites accounting for 65.1% search market share, according to new figures from comScore.
Yahoo! sites were in second place at 16.9%, followed by Microsoft at 11.7% and Ask Network at 3.8% of the search market.
The 15.4 billion searches conducted in March was a 7% increase on February, said comScore, with Google Sites accounting for 10 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.8 billion), Ask Network (593 million) and AOL LLC (380 million).
| Core Search Entity | Share of Searches (%) | ||
|---|---|---|---|
| Feb-10 | Mar-10 | Point Change Mar-10 vs. Feb-10 | |
| Total Core Search | 100.00% | 100.00% | N/A |
| Google Sites** | 65.50% | 65.10% | -0.4 |
| Yahoo! Sites | 16.80% | 16.90% | 0.1 |
| Microsoft Sites | 11.50% | 11.70% | 0.2 |
| Ask Network | 3.70% | 3.80% | 0.1 |
| AOL LLC Network | 2.50% | 2.50% | 0 |
Source: comScore
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.** Due to a change in the URL structure for certain Google News & Video searches, a portion of searches previously counted were excluded. comScore estimates that these searches were responsible for a reduction in Google’s Core Search share of approximately 10 basis points or 0.1%.
Magna released its upgraded UK advertising forecast yesterday, predicting 12% growth in UK search advertising this year.