Pearl & Dean signs partnership with Tangibal Media

Pearl & Dean has signed an exclusive partnership deal with interactive media and experiential advertising experts, Tangibal Media.

The contract means Pearl & Dean is the sole in-cinema provider of Tangibal Media’s interactive floor technology, allowing it to expand the network from its current 20 sites to a total of 50 by the end of August.

By increasing the number of available sites by 30, Pearl & Dean said it is providing advertisers the chance to reach and interact with over 2.5 million cinemagoers per month.

The cinema advertising specialist also now boasts a full-time, in-house designer available to provide advertisers and brands with designs for interactive projects.

Kathryn Jacob, chief executive, Pearl & Dean, said: “Admission figures have soared over the course of the past year, so there has been no better time for cinema to experiment with new technologies.

“Already we’ve seen amazing success with the interactive technology provided by Tangibal Media, so we are looking forward to seeing more brands getting involved in the future.”