The long-awaited global advertising recovery is now finally underway and the market is set to rise by 3.2% to $244,535 million during 2004, according to a new report from Zenith Optimedia.This forecast is based on the eight countries with the largest advertising markets, these are; USA, Canada, France, Germany, Italy, Spain, the UK and Japan.… Continue reading Global Advertising Recovery Gathers Momentum

As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect them to turn many heads.The advertising market was one of the worst hit by the economic decline of the past few years, but towards… Continue reading Little Excitement Forecast For Q1 Agency Results

WPP chief executive, Sir Martin Sorrell, has provided further evidence of an end to the advertising downturn by announcing that the group’s financial results for the first quarter of this year are ‘quite lively’.He also told the 86th American Association of Advertising Agencies management conference that the softer business segments such as public relations and… Continue reading Sorrell Upbeat On Prospect Of Advertising Recovery

The global advertising agencies are expected to report upbeat quarter one results says equity research group, Lehman Brothers.The report shows that Paris based, Publicis Groupe is expected to report the highest organic revenue growth of 4% but total revenues will decline by 7% to €866 million.WPP and Havas are expected to see Q1 results rising… Continue reading Positive First Quarter Results For Global Agencies

UBC Media Group (UBC) today announced that total revenues have more than doubled year-on-year and are expected to be up by 60% from last year.The pre-close trading statement for the commercial radio broadcasting company and independent radio programme producer, said that the board was pleased that its ambitious plans for the business remain on track… Continue reading UBC Media Sees Revenue Boost Of 60%

ITV’s Chairman, Sir Peter Burt, today announced that the group is continuing to perform satisfactorily and advertising revenues for April and May are expected to rise by 2.5%.A statement of the first ITV Annual General Meeting shows that ITV1 advertising revenues in quarter one 2004 remained unchanged from the same period last year. ITV2 had… Continue reading ITV Chairman Claims To Be Satisfied At First AGM

The Digital Radio Development Bureau (DRDB) has revealed that digital radio sales have increased by a staggering 229% year on year for the last twelve months. By the end of February 2004, the dramatic growth of digital audio broadcast (DAB) in the UK had pushed penetration to 509,000 units.Record sales of DAB products were achieved… Continue reading Digital Radio Sales Hits Record Number In Last Year

Almost 250 million people worldwide will subscribe to broadband internet access by 2007, says a new report from eMarketer.In early 2004, high-speed broadband internet access reached a landmark when subscriber figures hit 100 million. When compared to 1996, when subscribers totalled 100,000, it is clear to see broadband has hit the mainstream, says the Broadband… Continue reading Broadband Subscribers Set To Hit 250 Million

Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report.This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for both… Continue reading Newspaper Advertising Momentum To Continue In 2004

BSkyB will next month reveal that it saw just 92,000 new subscribers in the third quarter of its financial year, taking the total to 7.3 million, according to the global equity researchers at Lehman Brothers.The report shows that subscriber rates, accounting for a 9.5% churn rate – the proportion of customers that left during the… Continue reading BSkyB To Announce Drop In Subscriber Rates