Is there a viable future for ad-supported content in-app or should advertisers be focusing on mobile web? Andrew Buckman explores the pros and cons.
Andrew Buckman
Andrew Buckman has more than 18 years of experience in the ad tech industry and leads OpenX’s EMEA operations with a focus on strategic partnerships, marketing, sales and general operations. Buckman is based at OpenX’s London office and is responsible for accelerating the adoption of the OpenX advertising platform throughout the EMEA region.
Prior to joining OpenX, Buckman was Chief Operating Officer for performance marketing company Tradedoubler. Under his leadership, Tradedoubler transformed in terms of profitability, scale, and reputation. Buckman’s wide-ranging career has also included roles at Yahoo! as both Monetisation Director and European Product Director, where he delivered several major European projects including the cross-country deployment of a new advertiser platform and infrastructure.