The impending disappearance of third party cookies has no doubt created a new race in the adtech industry, writes Babs Kehinde – but there are a few points that need considering if it’s going to get the pivot right.
Babs Kehinde
Babs is a seasoned executive with decades of experience in sales, business development and strategy across several successful media and technology companies. As Senior Director, Publisher Development, he is responsible for growing the company’s publisher relationship with a current focus on Audience data trading, PMP, programmatic video and in-app monetisation.
Prior to PubMatic, Babs held various director-level positions at OpenX, Essence, Yahoo!, playing a key role in their business development efforts. He has deep insights into the ad technology market.