Charles Parry-Okeden is a global pioneer in the OOH sector. With 30 years in advertising media sales, spanning the radio and the OOH sectors, Charles co-founded Executive Channel Australia in 2005. Just 3 years late he established a highly successful B2B business model with the launch of Media I Australia. In 2009, ECN launched in the UK and subsequently expanded into France and Germany. Charles’ contribution was recognised and he was inducted to the Media Federation of Australia’s hall of fame (2017) and in 2018 Charles was appointed as Chairman of the Outdoor Media Association (OMA).