Attendees at MediaTel Group’s ‘Future of the Media Agency’ seminar this morning heard some powerful figures from the media world look at a potential advertising downturn and how long it could last.Mark Read, Strategy Director, of WPP felt that although 2009 will be a difficult year, it will not be as tough as in 2001,… Continue reading Agency Seminar Forecast: Tough Short-Term With Brighter Times Ahead

The relative merits of creative, media and digital agencies was debated at this morning’s ‘Future of the Media Agency’ Seminar and how important each area is to a client.The panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) agreed that it was… Continue reading Agency Seminar: Where The Power Lies In Agency World

Condé Nast Magazines’ managing director, Nicholas Coleridge, delivered a rallying cry to the magazine industry on Friday, saying it had a “rosy future”.Speaking at the PPA Regional Magazine Summit, Coleridge recounted the time he attended a PPA conference 16 years ago to be told digital magazines would bring the imminent end of the magazine industry.However,… Continue reading Coleridge Outlines His Defence Of Magazines

Max Clifford outlined his vision of how regional magazines can uplift communities in comparison to national media at the PPA Regional Magazines Summit on Friday morning.Clifford, a regular columnist for Surrey Life, urged those involved in the industry to counterbalance the bad news that is reported in national media with positive local stories.He said he… Continue reading Max Clifford Reveals His Vision For Magazines

David Evans, business director, MediaTel.co.uk, looks ahead at the forthcoming season of must-see MediaTel seminars…The morning of October 15 sees the beginning of our 08/09 seminar season with the first of our “Future of..” events examining the prospects for media agencies. Feedback from attendees over the past three years indicates the relevance, convenience and value… Continue reading MediaTel Seminar Season Kicks-Off

David Evans, MediaTel.co.uk business director, looks at the skills needed by researchers and how these can best be provided.Researchers on both the agency and owner side have to be chameleon-like in the wide range of skills they possess. The many stages of a research project mean that media researchers have to be able to innovate,… Continue reading Making Research Count

These days, it seems as if all anyone ever does is poke each other on Facebook. With that in mind, David Evans, director at Continental Research, decided to take a look at the world of social networking and what it might mean for advertisers and brands…Earlier this week I heard a good example of how… Continue reading The Impact Of Social Networking On Brands

David Evans, director of Continental Research, discusses how the impending digital switchover will effect UK households, and the potential problems that lie ahead for the terrestrial television channels…Forget White City, Gray’s Inn Road, Horseferry Road, Long Acre or Osterley, the most exciting place in British broadcasting is the media hotbed of Cumbria and the Scottish… Continue reading Switching Off

David Evans, director of Continental Research, discusses the current state of the HDTV market and how it might progress in the future…HDTV is one of the current buzzwords in our industry and appetites have been whetted by the recent launch of BSkyB’s HDTV service and the transmission of World Cup matches and Wimbledon in high-definition.However,… Continue reading HDTV: The Big Picture