Kangaroo plans to deliver content to users based on viewing habits in order to enhance viewing experiences and prolong user sessions, according to ITV’s controller of business strategy, Fred Martenson.Speaking at the ASI Conference in Lisbon, Martenson said the way in which Kangaroo would provide links to content, for example, would include delivering a link… Continue reading asi Conference 2008: Kangaroo to deliver contextual content to users

NBC’s president of research, Alan Wurtzel, explained how top US shows are measured across TV, Mobile and Online.Speaking at the asi European TV Symposium in Lisbon, Wurzel demonstrated how unique users for each platform are aggregated to provide total reach numbers, in order to demonstrate the overall figures for shows.Wurtzel used the latest series of… Continue reading asi Conference 2008: NBC top shows measured across all platforms

Speaking at the asi European TV Symposium in Lisbon, Bjarne Thelin, chief executive of BARB, presented forecasts for the share of viewing of non-TV platforms up until 2017.Thelin outlined BARB predictions for overall viewing across platforms. The current figure of 1% for PC, mobile and other viewing is estimated to grow to over 11% by… Continue reading asi Conference 2008: BARB predicts PC, mobile and other viewing to represent 11% of viewing by 2017

Brad Little has been confirmed as a panellist for the second session at MediaTel Group’s Future of Online Seminar, which is taking place on November 25.As Industry Solutions Leader, Little works across a range of disciplines including word of mouth through Nielsen’s Buzz Metrics.Little joins Google’s Dominic Allon and Nick Suckley from agenda 21 to… Continue reading Nielsen’s industry solutions leader confirmed on MediaTel Online panel

Google and Yahoo!’s proposed search partnership may be under threat, according to reports from the US.The deal has already come under fire from a number of advertising and regulatory bodies on both sides of the Atlantic, due to both companies comprising 80% of the US search market.Google and Yahoo! met with the US Department of… Continue reading Google & Yahoo: Partnership Still On?

The controversy surrounding Russell Brand this week delivered column inches but not significant audiences for the debut of his Ponderland show last night.Around 983,000 viewers tuned in to see the programme at 10.30pm last night, delivering a 6.8% audience share for Channel 4 based on overnight figures from BARB.This compares to figures of 779,000 viewers… Continue reading Brand’s Ponderland Debuts With Less Than A Million

One of the topics discussed at yesterday’s ‘Future of the Media Agency’ seminar hosted by MediaTel Group was how clients can distinguish between the large agency networks.Echoing the discussions at the Venice Festival of Media earlier this year (see Eight CEOs – spot the difference!), the panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul… Continue reading Agency Seminar: What’s The Difference?

The topic of a challenging year ahead was tackled in the second panel discussion at yesterday’s ‘Future of the Media Agency’ seminar help by MediaTel Group.The panel of Andy Barnes (Channel 4), Chris Locke (VivaKi), Rob Atkinson (ClearChannel) and Jane Wolfson (Initiative) discussed how to cope with a potential reduction in media spend.Chris Locke felt… Continue reading Agency Seminar: How To Survive 2009

The thorny issue of media trading was discussed by both panels at yesterday’s ‘Future of the Media Agency’ seminar held by MediaTel Group.Nick Manning of Ebiquity kicked off the discussions by stating that current trading systems were more “lathe than laser”. Manning believed a lack of technical skills within media agencies are holding them back… Continue reading Agency Seminar: Is There A Need To Improve Trading Platforms?

The idea of digital as a different way of working was discussed by the panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) at this morning’s ‘Future of the Media Agency’ seminar.The panel picked up on a generational aspect to the digital… Continue reading Agency Seminar: Digital Immigrants v Digital Natives