Yesterday MediaTel hosted the hugely popular Future of Media Research event in central London. Chaired by BBC News media correspondent Torin Douglas and run in partnership with Nielsen, themes this year included Big Data, NRS PADD and measuring social media. Find out what our expert panellists had to say.
ARCHIVE ▸ David Pidgeon
Virgin Media today confirmed that it has accepted a £15 billion takeover from John Malone’s Liberty Global, creating the world’s largest broadband communications company.
As ITV release the findings from its biggest audience insight project to date, a new online tool, detailing all the findings from the project, is launched for the media planning and buying community.
New m-commerce platform hits critical mass, giving brands access to 15 million opted-in consumers across its three shareholders’ customer bases.
The licence, which can last for a period of up to 12 years, was awarded to ESTV Ltd – owned by the Evening Standard and Independent owners Alexander and Evgeny Lebedev – with the channel name ‘London Live’.
Anoushka Healy, currently Group Managing Editor of The Times and Sunday Times , has been named Chief Strategy Officer as William Lewis is appointed Chief Creative Officer.
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest – and invest more – according to Nielsen’s quarterly Global AdView Pulse report.
All the headlines and highlights from RAJAR’s Q4 2012 release, including the National, Breakfast, Digital and London markets.
New Deloitte report, released today at the Advertising Association’s annual LEAD summit , shows that, on average, £1 of advertising spend returns £6 to UK GDP – and GDP growth follows advertising investment, not the other way around.
BBC Radio 2 and BBC 6 Music have both seen their highest audience reach figures ever according to the latest Q4 results from RAJAR.