Consumers are now spending more time with online media than they are with traditional forms of media according to a new report from GlobalWebIndex – with global digital usage now accounting for 57% of daily media time.
ARCHIVE ▸ David Pidgeon
The final debate at last week’s Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day – looking at some of the biggest issues facing media research today.
Think you know the youth market? Well, be prepared for some surprises and brilliant insights into teenage views of media and media values at the Youth Media Technology event – run by MediaTel in association with Channel 4 – on April 4th.
The IPA has today announced that Ian Priest, Founding Partner of VCCP and International Managing Director of Chime, has been elected as its new president, succeeding Nicola Mendelsohn.
At a packed Media Playground event in central London yesterday, David Rowan, UK editor of WIRED, said that exponential advances in technology means that small teams of people can now achieve what only governments and multinationals could once accomplish – in a talk that looked at the future of publishing, the rise of the nerd and the 3D printing of synthetic meat…
New research from Thinkbox reveals TV advertising is responsible for more than 50% of additional brand word of mouth activity.
With more than 20 million readers, The Daily Mail shows its dominance as a newsbrand in the latest NRS PADD report combining both print and online platforms.
NOW TV service will cost £9.99 and there will be no contract, set-up costs or installation, giving customers unlimited, 24-hour access to all six Sky Sports channels.
Lloyd Embley, editor of the Mirror titles, and Benedict Brogan, the Daily Telegraph’s deputy editor, were interviewed in front of a packed audience at ISBA’s 2013 conference on Wednesday to discuss the evolving business models of newsbrands in a digital age.
Dominic Allon Director, Google UK, Emma Scott, Managing Director, Freesat and Raymond Snoddy, MediaTel columnist and ex-Times and Financial Times media editor all join the excellent line-up for Media Playground on March 20.