Speaking to Broadcast, Cheryl Taylor said that tablets and mobiles have become the first screen for children.
ARCHIVE ▸ Ellen Hammett
Speaking at MediaTel’s Video Upfronts on Thursday, popular YouTube video blogger Callux told Newsline his content channel could offer brands opportunities that traditional media cannot.
The additional data will show publishers’ total brand reach, in combination with the estimates for reading in print and on PC websites already published.
A small change of fortune for the Radio 1 Breakfast Show as Nick Grimshaw records a 12.7% increase in weekly listeners – plus the rest of the radio market news in our Rajar round-up.
Share of all radio listening via a digital platform up 10% year on year – with 27.7 million people now tuning in to radio via a digitally enabled receiver each week.
Google is to start periodically auditing YouTube videos in a bid to clamp down on “fraudulent views”.
As advertisers seek to move from ‘served’ to ‘viewable’ ad impressions, ABC has today launched a viewability certification programme to raise transparency on what viewability products do.
TalkTalk’s latest interim management statement reveals that the company added 175,000 TV customers in the third quarter, taking its total customer base to 732,000.
Greg Grimmer is to join the panel for MediaTel’s second annual Connected Consumer Awards, celebrating those pioneering new advertising and other commercial opportunities powered by innovation.
Channel 4’s database of unique registered viewers includes one in two of all 16-24 year olds in the UK.