The average US Millennial spent 18 hours a day interacting with various media, with browsing the internet and social networking the top two activities.
ARCHIVE ▸ Ellen Hammett
Premium Video Ads are designed to reach a large audience with “high-quality sight, sound and motion,” and are purchased in a similar way to how advertisers buy and measure ads on TV.
Forever Sports will be available to buy for £2 from Tuesday, and is to become the biggest new paid-for men’s magazine launch since 2004.
A new study from Google reveals that 32% of Brits make a purchase every month on their mobile.
At the annual Connected Consumer Conference on Wednesday, industry was told that the reality of TV consumption is not online, but in live broadcasting.
Owners of the new range of Panasonic VIERA TVs will be able to use Freetime to roll back their TV guide for the past seven days, access all the main on-demand services and receive daily programme recommendations.
Among the first titles available for purchase will be American Hustle, with The Amazing Spiderman, 21 Jump Street and Breaking Bad set to follow in the coming weeks.
Due to air this Spring, the 10-part series is an original adaptation of the film of the same name.
New research from eMarketer predicts a 90% rise in mobile ad spend this year – surpassing newspaper ad revenue for the first time.
Blendle will allow consumers to purchase articles for as little as €0.10, and aims to show publishers that they can “make money from people who never paid for journalism before.”