Fredrik leads LinkedIn’s agency relationships and partnerships across international markets in EMEA and LATAM, namely Germany, Austria, Switzerland, the Netherlands, Spain, Brazil and the MENA region. At LinkedIn, we empower agencies and brands to reach, engage and convert their professional audience at scale. As President for the International Advertising Association (IAA) UK chapter, Fredrik Borestrom leads the organisation in its aims to protect freedom of commercial speech, advance advertising in a responsible way, and support consumer choice and education in the industry. The IAA is the world's only globally-focused integrated marketing and advertising trade association with a membership that unites advertisers, agencies and the media Fredrik boasts almost 20 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, Odyssey Mobile Marketing and Phunware Inc. Notably, he had a key senior management role in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014.