Partner content: Jicmail’s director of data leadership and learning lays out the key learning from its recent Future of Media session with VirginMedia02.

Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.

Partner content: Is direct mail really the way to grab the attention of young people, as Rory Sutherland claims? JICMAIL’s Ian Gibbs delves into the data to find out

Sponsor content: The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix, writes Ian Gibbs.

Sponsor content: There is always a place for a new media planning currency, writes Ian Gibbs – especially one that helps stretch client budgets further than ever when it comes to driving positive business outcomes.