Billed as an “integrated advertising consultancy framework” Panorama seeks to help advertisers understand ROI more holistically.

Dentsu international will become the first agency partner of NBCUnified, NBCUniversal’s new first-party identity platform.

The NBA and other sports leagues have previously tested virtual ads, such as during the 2020 playoff “bubble” in Orlando.

Recruitment revenues have driven a bounceback in growth for digital publishers,

Sky and Virgin Media are forecast to lose one-sixth of their combined subscriber base over the next five years.

A group of Disney employees have planned a week of walkouts over CEO Bob Chapek’s response to the passing of the “Don’t Say Gay” bill in Florida.

NBCUniversal has announced that Omnicom Media Group will integrate with NBCU’s Audience Insights Hub, their proprietary data clean-room environment.