MAGNAGLOBAL’s latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter – up 2.4%.
ARCHIVE ▸ Liz Jaques
Our Media Playground 2012 event was a great success yesterday, with four lively panels, an exhibition and over 250 attendees. See the photos here…
The daily newspaper market is down -8.3% on May 2011, with just one title posting an increase over the year. i continues to see its circulation rise – the title is up 64.3% on this time last year.
News International has unveiled multi-platform audience figures across all NI platforms – print, website, tablet and smartphone.
BT will broadcast 38 Premier League games for each of the seasons, while BSkyB will continue to show the majority of matches, having secured the rights to 116 games per season.
In Q1 2012, online ad revenue in the US set a new record (for the reporting period) at $8.4 billion, up 15% year on year, according to the IAB and PriceWaterhouseCoopers.
Reports suggest that 95.8 Capital Radio owner Global Radio has submitted a £50 million bid for the Guardian Media Group’s radio business, which includes Real Radio and Smooth Radio.
Barclays has lowered its global ad spending forecasts for this year and next, it confirmed in a report to investors last week.
BT Vision customers can already watch the pick of the programming from NGC on demand, but when the channels launch later this year, they will be able to watch both channels live.
Bundles of numbers (see report link below for detail) and some interesting thoughts on how the media sector might shape up and evolve in the annual PwC report.