In an interview for futurescape, Anthony Rose, CTO of Zeebox, revealed that the social TV company is launching a second screen Euro 2012 proposition, with real-time voting, as well as a ‘Be The Ref’ widget.
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“The more experienced users become, the more cautious they get in order to avoid aggressive tracking,” claims Frederic Filloux in today’s Monday Note.
Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.
The completion of DMGT’s merger with online property site Zoopla following OFT clearance is a sign of strategically repositioning the group towards growth, according to Investec.
Online ad sales are slowing down as newspapers cut back on print and focus on their web offerings, according to Reuters.
Over 34 million UK viewers will watch sport on TV over the summer, according to Freeview research.
Informa Telecoms & Media claims that European net TV advertising revenues will increase by 5.4% in 2012 to €32.4 billion.
Amazon is currently working on its ad business and is thought to be building its own bidder to be sold to trading desks as a competitor to services such as Invite
Latest research from the Strategy Analytics Digital Home Observatory (DHO) service claims that many smart TV owners are frustrated by slow user interfaces and complex registrations processes.
The global mobile advertising market is valued at $5.3 billion (€3.8 billion) for 2011, according to the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Screen Digest.