The mobile industry association GSMA plans to roll out an audience measurement system for mobile media by the end of the year.GSMA has approved the launch of a system, which is thought to be similar to ABCe but for mobile, following a year-long study with the UK’s five mobile networks – O2, Vodafone, Orange, T-Mobile… Continue reading Mobile industry set to launch audience measurement system

The Office of Fair Trading has launched its review in to local and regional media ownership, with a focus on whether existing rules should be relaxed to help the struggling newspaper industry.Lord Carter’s Digital Britain report, which was published last month (see Broadband for all by 2012), promised a review of local ownership rules and… Continue reading OFT launches local media ownership review

ITV1 stole the show this weekend by holding on the peak audience every evening during the all-important peak time slots with Trial & Retribution, Dancing on Ice and all-new Ant & Dec.Coronation Street and the last in the series of Trial & Retribution pulled in 8.8 million and 5.3 million peak viewers respectively on Friday… Continue reading ITV steals the show

ITV has reportedly put struggling social networking site Friends Reunited up for sale in a bid to scale back costs.The commercial broadcaster paid £120 million for the online friend-finding site in 2005, which has since struggled due to the rise and popularity of similar community sites such as Facebook and MySpace.Friends Reunited was originally founded… Continue reading ITV to sell Friends Reunited

The last in the series of Hustle, with Adrian Lester and Matt Di Angelo, attracted more than 5.7 million peak viewers last night.Around 5.6 million average viewers tuned in to see the series finale, which looks as though Mickey has finally been beaten at his own game, between 9pm and 10pm – securing BBC One… Continue reading Final Hustle wins over 5.7 million

Condé Nast is set to launch two new glossy titles in a bid to defy declining consumer magazine circulations, claiming that the market for new mags in the recession is “stronger than ever”.The new bi-annual magazine from Condé Nast, LOVE, is set to launch next month in line with London, Paris and Milan Fashion Weeks… Continue reading Condé Nast set to launch two new magazines despite downturn

Five USA has unveiled its new on-air look to support the re-branded channel, which is set to launch on Monday.Five’s creative services have work with DixonBaxi to create an on-screen campaign, which “reflects the channel’s strong American programming with a bold and vibrant series of brand spots, idents and promos,” according to the broadcaster.Most of… Continue reading Five USA unveils new look

ITV1’s football coverage managed to pull in an impressive 8.2 million peak viewers last night, despite last weeks disastrous technical hitch during Everton v Liverpool’s FA cup 4th round replay (see Is ITV’s FA Cup coverage jinxed?).More than 6.7 million average viewers tuned in to see Spain beat England 2 – 0, securing ITV with… Continue reading ITV’s International Football scores 8.2 million viewers

Only three titles in the music magazine sector reported year on year rises in the latest ABC release, for July to December 2008 – RWD, Metal Hammer and Classic Rock.RWD has seen phenomenal success this year, up by more than 131% and gaining almost 44,000 copies, taking its total to over 77,000.Future Publishing’s Metal Hammer… Continue reading ABC Results July-Dec 2008: RWD bucks the downward trend in the music market

News International warned staff yesterday that it plans cut 65 editorial jobs across its four national newspaper titles as part of an efficiency drive.The Sunday Times is set to lose 20 journalist, while the Times, the Sun and the News of the World will each lose 15 editorial staff as a result of the cuts.However,… Continue reading News International to cut 65 jobs