Channel 4 has today launched a new version of its youth insight project, UK Tribes, with a number of new features including the introduction of five new tribes.The revised website, which originally launched in 2006 with the objective of giving agencies and advertisers a guide to UK youth culture, features additional findings on the current… Continue reading C4 unveils new UK Tribes website

BBC One’s controversial return of Friday Night with Jonathan Ross attracted more than 5 million peak viewers and an impressive 30% average audience share.More than 4.7 million average viewers tuned in to see Ross return to their TV screens this weekend – following his three month ban after the Sachgate affair last year – boosting… Continue reading Ross’ comeback wins over 5 million viewers

Trinity Mirror is set to partner with social media platform Pluck in a bid to boost interactivity across its newspaper websites – Mirror.co.uk, Dailyrecord.co.uk and LiverpoolEcho.co.uk.Trinity plans to use Pluck’s SiteLife platform to offer social media tools to its key national and regional newspaper websites, to strengthen user experience, according to reports.The publishing group will… Continue reading Trinity Mirror partners with Pluck

DAB radios managed to weather the retail storm this Christmas, boasting sales of more than half a million products in December.According to figures from the Digital Radio Development Bureau (DRDB), DAB digital radio sold over 2 million products in 2008, up 3% year on year, with 8.53 million cumulative DAB sales to the end of… Continue reading DAB radio sales up over Christmas

BBC One’s popular drama Hustle pulled in more than 5.7 million peak viewers during the all-important 9pm to 10pm peak slot last night.Around 5.6 million average viewers tuned in to see the third episode in the series, which saw the team target a corrupt judge – guest starring Tim McInnerny.Meanwhile, BBC Two’s Victoria Farm came… Continue reading Hustle pulled in over 5.7 million viewers

Google reported a 15% year on year increase in global ad revenue in Q4 2008 to $5.5 billion, despite experiencing its first quarterly profit decline in the same quarter.The internet search giant managed to buck the continuing downward trend, as ad revenues from its own website increased from $3.1 billion in Q4 2007 to $3.8… Continue reading Google’s global ad revenue up 15% in Q4

The BBC and Channel 4 are understood to be in negotiations to buy Virgin Media’s stake of UKTV, which owns channels including Gold and Dave.BBC and Channel 4 are keen to acquire Virgin’s 50% share in UKTV, which is expected to cost between £400 million and £450 million, to form part a wider “UK content… Continue reading BBC and C4 in talks to buy stake in UKTV

The culture secretary Andy Burnham has pledged to save Channel 4 and favours a deal with BBC Worldwide over a potential merger with Channel Five.Speaking at the Oxford Media Convention today, Burnham said “the Channel 4 brand is here to stay” and will play a pivotal role in providing plurality of public service content beyond… Continue reading Burnham backs Channel 4

The profit margins within traditional media, including newspapers and television, will never be the same again, according to WPP’s chief executive Sir Martin Sorrell.Speaking at an IAA event yesterday, Sorrell warned that the media industry continues to be “disintermediated” by low-cost business models.“The painful thing for old media is it will never be the same… Continue reading Sorrell: Old media will never be as profitable again

BBC One’s live coverage of President Obama: The Inauguration pulled in more than 7 million peak viewers yesterday, making it one of the highest rating programmes of the day.More than 5.1 million average viewers tuned in to see Barack Obama enter the White House yesterday afternoon, securing BBC One with a significant 33.2% audience share… Continue reading Obama’s inauguration attracts 7 million viewers