Google is preparing to move a beta initiative of Near Match to the mainstream. Near Match is designed to “enable you to safely extend the reach of your Exact and Phrase Match keywords to cover plural, misspelling, close rewrite, abbreviation and acronym variants only”.

UK advertising spend grew by 2.7% in 2011 reaching £16.1 billion in total, according to Advertising Association figures produced by Warc. Growth is expected to continue in 2012 with new forecasts predicting a 3.8% increase, well ahead of growth across the rest of the UK economy.

Tesco is set for a major overhaul of its brand and image, according to The Guardian. The supermarket said it is reviewing its brand communications and has put its multi-million pound advertising account up for grabs.

ABC has announced changes to the way national newspaper circulation data is reported. From April data will include a weekday daily average and a Saturday average by circulation category.

Pay-TV bills are still rising despite flat-lining and falling disposable incomes, according to new research by the NPD Group.

According to Bank of America Merrill Lynch (BoAML), the Virgin Media ‘story’ is characterised by a two-way pull between management trying to tweak the model to generate cash (to drive share buybacks) and the operational issues facing the company.

New technology is changing the TV landscape and the way we consume TV, with a shift from broadcast TV to on-demand. Over the top (OTT) offers consumers a better user experience and operators lower upfront costs.

Facebook has acquired photo-sharing website Instagram for $1 billion.

MediaTel Group’s second Youth, Media & Technology event featured a panel of fiery teenagers on Tuesday morning. This review covers their thoughts and opinions by media…

Meet Ashika, a 16 year old student from Ipswich. She likes listening to Radio One and watching One Tree Hill. She couldn’t live without her mobile phone or her laptop…