Forget the never-ending ‘year of mobile’ – it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.

Consumer usage and new 4G networks will drive change in mobile advertising, according to an expert panel in a brief Q&A session at this morning’s IAB/PwC Mobile Adspend seminar.

Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.

TV App Agency is set to launch a cross-platform TV app engine to enable brands, agencies and developers to create native TV apps for deployment across multiple connected TVs.

ITV, Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.

The BBC’s director general Mark Thompson has confirmed that he will leave this autumn.

Kantar Media gauges UK reaction to the new Sunday paper…

The BBC has confirmed it intends to offer a download service of archive content over and above the current seven-day catch-up service available via iPlayer.

Sky is preparing to launch its new internet TV service via YouView.

Two of the largest agency groups released forecasts this week, each following similar trends, although Carat predicts there will be bigger ups and downs. According to Carat, UK growth forecasts for 2012 are expected to lead the Western European region with a positive +4.0%, while ZenithOptimedia forecasts a slightly more modest +3.2% rise.