Adtech firms need to ‘do brand’ like the brands they represent, argues RadiumOne’s Mark Middlemas.
Mark Middlemas
Mark joined RadiumOne in Jan 2013. He is the Director of Communications and is responsible for building the reputation of RadiumOne in market.
He has over 20 years media experience, spending 15 years in agencies running accounts including Coca-Cola, Xbox, MasterCard, the Bacardi-Martini portfolio and the Telegraph Media Group as well as a successful 4 year period in new business & marketing.
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There are valuable lessons to be learned from the personal data economy, writes RadiumOne’s Mark Middlemas.