We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…

Martin Galvin, director of agency sales at Specific Media, on why he thinks TV is the sun in the screen solar system – every other device orbits around it and needs its warmth to survive…

Martin Galvin, director of agency sales at Specific Media, says we have a rich canvass when it comes to the possibilities around online video this summer…