Mobsta is ensuring sustainability remains part of the Cannes Lions conversation by hosting a roundtable to explore how it can transition from a series of commitments to influencing everyday media planning and investment decisions.

OOH planning is moving away from static targeting models, toward a more behavioural understanding of audiences. Successful brands combine behavioural intelligence, contextual understanding and AI-powered decisioning to build a clearer picture of what consumers are likely to do next.

Mobile specialist Matt Longley looks at how the lockdown has changed the way his business works with agency clients.