As if there was ever any doubt, Thursday saw its TV schedule overshadowed by one very popular reality competition, with last night’s I’m a Celebrity… Get Me Out of Here! (ITV, 9pm) leaving very little room for the competition.

The UK’s online population enjoyed some growth in October with desktop-only users seeing a minute 0.8% rise, according to data recently released by online analytical company comScore.

For the second week in a row BBC One’s Wednesday night draw, the uncomfortable but popular cringe-fest that is The Apprentice (9pm), was knocked off its perch as ITV’s jungle hijinks proved too powerful a draw for some viewers.

In a dense sea of televised reality spectaculars, Tuesday night saw BBC One launch a new scripted drama, Capital (9pm), in an effort to usher in some fresh air to the schedule.

ITV once again destroyed its prime time rivals last night thanks to the latest instalment of what is quickly becoming The Lady C Show.

This past weekend brought a double deluge of each of TV’s top three reality shows as celebrities battled it out in their own unique ways to win over viewers’ hearts and minds in a battle for light entertainment dominance.

Thursday night saw the fourth episode of ITV’s insect genocide show I’m a Celebrity…Get Me Out of Here! swoop in at 9pm to steal away the day’s biggest audience.

Yesterday saw ITV’s I’m a Celebrity…Get Me Out of Here! return to once again pull in the day’s biggest audience as Lady Colin Campbell’s irrational targeting system locked onto a bewildered Chris Eubank.

It’s been quite some time since a Tuesday night friendly kick about brought as much attention as last night’s Live International Football (7:30pm) on ITV.

The second episode of this year’s I’m a Celebrity…Get Me Out of Here! has already begun to see tempers flare in the camp, with the sophomore instalment of the prime time bollock-eating competition bringing a -14% fall.